The Collection

Brand event

Manifesting 17th Century Allure with a Modern Twist

La Vie was asked to create the opening events of several high-end bespoke office spaces of ‘The Collection’ across Amsterdam. Building on the heritage of these majestic venues for our creative approach, we brought the allure of the 17th Century to life – with a modern twist. We celebrated the heritage of these venues by-wrapping them in giant golden bows. We caught the eye of passers-by, who caught it on camera and The Collection became the talk of the town.

La Vie: strategy / concept / creative production / event styling / event branding / booking acts

L’ Officiel

Celebration

Making 10 Years a Memorable Milestone

Fashion mag L’Officiel was celebrating its 10 Year Anniversary, and asked La Vie to conceive an impactful press event. The idea was to create an exhibition, showcasing a decade of highlights from the magazine. We realized a spectacular reveal of L’Officiel’s birthday edition cover. A video mapping show during the event completed the trip down memory lane. The attendance of influencers and leaders from the fashion industry made the event a success.

La Vie: concept / creative production / event styling / show direction

Wedding

Saying ‘I Do’ in a circus tent

The happy couple asked La Vie to plan an unconventional wedding. They loved Amsterdam’s old-school club the Roxy, the movie ‘the cook, the thief, the wife and his lover’, and wanted a winter wedding. And so, on a cold February Sunday guests arrived at a dazzling circus tent filled with noir oddities, artistic surprises and long tables decadently laden with candles and champagne. The ceremony was held during dinner before the former Roxy DJs turned down the tent.

La Vie: concept / project management / creative production / acts and event styling